Design thinking and problem-solving have always been at the core of what I do. Over a decade of background in beauty and customer service helps me approach UX with empathy and create neat user-centered products. My broad experience in observing buying behavior, understanding the needs of customers, finding pain points, and communicating research findings and issues to the team, has been really valuable in understanding how users make decisions, and how to prioritize and design features that meet those needs and help the business meet goals.
Originally from Ukraine, a former New Yorker, and now based in Canada, I love exploring new places. When I am not designing, you can find me chilling outdoors with my family and our funky Pomeranian Roger; hiking, enjoying nature, cooking, and traveling.
📧 say hello sofiia.strykova@gmail.com
“A fast learner and applied thinker, it was a pleasure mentoring Sofiia for Design Lab. She is very comfortable getting stuck into research, generating and then garnering insights from data. With a creative background her design eye is quickly maturing in the UI realm, this combined with her learnings so far around usability is leading to some beautiful and effective UI solutions. I highly recommend Sofiia for junior to mid product designer roles, supporting a senior designer.”
— Michael Parks
Design System Leader, Founder & Design Chief at Adaptive: Design partner to innovative products & brands.