sofiiastrykova

Hi, I’m Sofiia Strykova

Thoughtful design.
A human touch.

UX Designer · Calgary, Canada

I’m a UX Designer who genuinely enjoys making complicated things feel simple. Currently, I design digital experiences for Critical Mass, bringing curiosity, research, and a human perspective to every problem I work on. My path from linguistics to beauty and eventually UX has always been about understanding people and creating meaningful experiences. When I’m not designing, you’ll find me outdoors: skiing and hiking the Rockies.

Portrait of Sofiia Strykova

Selected Work

Nissan USA

Designing intuitive vehicle discovery and shopping experiences across Nissan’s configurator, payment estimator, e-commerce platform, owner portal, and digital campaigns.

INFINITI USA

Designing premium digital experiences that help customers explore and compare luxury vehicles through Experience MyINFINITI and competitive compare.

Hilton Honors

Making Hilton Honors benefits easier to compare across Member, Silver, Gold, Diamond, and Diamond Reserve so guests understand each tier’s value.

Selected professional work is presented at a high level to respect confidentiality agreements.

Passion Projects

ARF

I brought my passion for animal welfare to ARF, Alberta’s oldest grassroots rescue foundation, using UX to spotlight its impact and make getting involved easier.

FamQ

Designing an AI-powered family organizer that reduces mental load by turning schedules, responsibilities, and routines into clear, timely actions.

Skills & Tools

Skills

  • UX strategy & problem framingAligning user needs with business goals.
  • User research & synthesisTurning user insights into clear design direction.
  • Information architecture & journey designCreating clear structures and intuitive end-to-end journeys.
  • Interaction design & prototypingTurning ideas into intuitive, testable experiences.
  • Usability & accessibilityDesigning and validating experiences that work for more people.
  • Cross-functional collaboration & influenceAligning teams around thoughtful design decisions.

Tools

  • FigmaInterface design, components, and interactive prototypes.
  • Jira + ConfluenceProduct delivery, documentation, and collaboration.
  • MiroJourney mapping and visual collaboration.
  • MazeUsability testing and prototype validation.
  • AI-assisted coding toolsVibe coding and rapid interactive prototyping.

Education

Impact