SOFIIASTRYKOVA

Hey there! Thanks for stopping by.

I design complex digital experiences, using research, systems thinking, and collaboration to turn ambiguity into clear direction and intuitive journeys. My background in linguistics and beauty informs a human-centered approach rooted in curiosity, listening, and trust.

Originally from Ukraine, I’ve lived in New York and Toronto and now call Calgary home. I speak Ukrainian, Russian, and English, am learning French, and love psychology. Outside work, I hike and ski with my son and spend time with my Pomeranian.

Portrait of Sofiia Strykova

Experience

User Experience Designer

Critical Mass Inc. · 2025–Present

Associate User Experience Designer

Critical Mass Inc. · 2023–2025

Skills & Education

Skills

  • UX strategy & problem framingAligning user needs with business goals.
  • User research & synthesisTurning user insights into clear design direction.
  • Information architecture & journey designCreating clear structures and intuitive end-to-end journeys.
  • Interaction design & prototypingTurning ideas into intuitive, testable experiences.
  • Usability & accessibilityDesigning and validating experiences that work for more people.
  • Cross-functional collaboration & influenceAligning teams around thoughtful design decisions.

Education

  • AI × Design Thinking

    IDEO U · 2025

  • UX Academy

    Designlab · 2022

  • Honours Bachelor’s Degree in Linguistics

    Dnipro University of Technology · 2012

Tools

Figma · FigJam · Figma Make · Miro · Notion · Maze · AI design tools

“Coming to the table with multiple well-thought-out solutions. She proved to be a valued and trusted team member, building out documentation that has supported numerous teams throughout the project.” — Director of User Experience